Complacency is often called the “silent killer” of businesses because many owners don’t realize how impactful it can be until it’s too late. Many of us don’t even realize that we’re in that mindset.
So how do we get there?
Many of us know the struggles that come with building a business such as developing our product or service, building a team, obtaining and maintaining a customer base. These all come with struggles and failures that can cause a lot of stress for us.
Once we make it past this stage in our business to a point where we are less stressed and have finally built those foundations, we feel like we can finally take a breath. Everything is going well, or at least going better than it was before.
Then we get comfortable in this state, unwilling to move past it if we can only maintain it.
This state of complacency lingers in us and in our business preventing us from growing the business and letting competitors surpass us. To learn more about how complacency causes problems for businesses, watch our video explaining in more detail.
Do you experience any of these things? Unchecked, this can cause us to doubt ourselves and neglect our business over time.
First, you have to accept that change is indeed happening. Come to terms with the big picture, but that doesn’t mean you have to take on all the ills of the entire world on your shoulders. Compartmentalize and break down the changes into manageable pieces. Acknowledging change is the first step. That doesn’t mean you have to change everything at once, but understanding that conditions are now different is an excellent step. Ultimately, taking the first steps toward accepting and adapting to change may not be based on data. You may have to make a ‘leap of faith’ but if you have a support system, mentor or advisers in place, dealing with change might be easier.
Our mission statement isn’t just for potential customers. It should be a guiding lighthouse dedicated to ensuring that your business doesn’t get lost at sea, that you're making sound decisions in-line with the company’s best interests. Those who choose not to create a mission statement often find themselves floundering, not sure how to plan for the future, especially as a small business owner. A mission statement provides clarity.
A mission statement tells people what your business is about, your values, the products or services that it offers, and the potential audience demographic. A mission statement is essentially a vision statement. It includes where you see your company going. If you feel like you’ve already achieved your mission, it’s time to expand it.
If we want to see change, we must first start with our mindset. We must move from a complacent mindset and become less “Maintenance-Minded.” Instead, we must become “Success-Minded”. Once we move our mindset to focus on success and the ways we can achieve it, then we must surround ourselves with business owners with similar mindsets.
Seeing your own success is motivating, but it’s even more motivating to have the encouragement and support of the surrounding people. Bodybuilders frequently benefit from having like-minded friends who are all set on the same goal. When things get tough, they provide support and advice to keep a strong mindset. Conversely, you will eventually get your chance to mentor and advise your team or other business owners who are in the complacent mindset that you were once in. If you surround yourself with people who are similarly motivated, you’ll be amazed at the ways your business will grow, surpassing what you even thought was possible.
So where do you find these success-minded business owners? Networking is a great place to start. For example, every month we hold networking and seminar events for Indiana business owners that covers our 6 step methodology to scale businesses. Not only are business owners investing time towards their education and expanding their vision, but they are making valuable connections with business owners that will support them in implementing these tactics. We’d be happy to save you a spot at our next event! Just register via the link and choose your desired date. We can’t wait to see you there!
I am a certified Business Coach, providing business help, business advice, business coaching and mentoring services to successful and emerging business owners. I have a passion for helping businesses like yours grow and become profitable, so you, the business owner can enjoy the lifestyle you deserve.
As your Business Coach and advisor, I will help you deliver the results you desire using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide for over more than two decades. I will hold you accountable for your results and just like a sports coach, push you to perform at optimal levels. Let's schedule a complimentary Business Coaching session to get started.