Feeling overwhelmed lately? This article discusses the 5 main stressors for business owners and how they can address them to ease some of the stress in their business. We’ll address the following areas 1. Money 2. Hiring 3. Time 4. Loneliness 5. Marketing

Feeling overwhelmed lately? This article discusses the 5 main stressors for business owners and how they can address them to ease some of the stress in their business. We’ll address the following areas

  1. Money
  2. Hiring
  3. Time
  4. Loneliness
  5. Marketing

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Some days are harder than others being a business owner. There are some days where it seems like nothing’s going right. Questions keep popping up and we can’t get a moment to just sit and think.

These things are all stressors that contribute to business owners often, feeling overwhelmed by their business.

What we’ve found while working with business owners is that there are 5 main reasons that business owners feel overwhelmed

  • Money
  • Hiring
  • Time
  • Loneliness
  • Marketing

In our latest video, we explain why and how these five things are stressors for business owners.

Now in this article, we’ll talk about ways to address these things.

Money

Accounting is the language of business. For better or worse, not all of us are Certified Public Accountants, and we don’t all speak the accounting lingo. Unfortunately, when we talk to most accountants, they speak to us in their lingo. The end result is that many business owners have a phobia about numbers and accounting.

We have something in ActionCOACH called Money Mastery that breaks down the concepts of financial planning. This article provides an in-depth breakdown. The point is that we must know our numbers, to know our business. If we don’t take the time to understand our financials we will continue to feel overwhelmed.

Hiring 

“Where are all the qualified candidates?”

You may be pondering the same question. What you should know is that there are qualified candidates, you just need to know how to attract them.

This starts with proper planning on your part by first assessing your needs and communicating that in the language that will attract those desired candidates. Especially as you put out notices on online job posting boards, you don’t just share a job description but instead advertise the job to so that people who will be a great cultural fit will be attracted to apply for the job.

Time

Business owners that don’t have enough time to do things usually have the same problems: they don’t delegate tasks well, they don’t prioritize tasks, and/or they aren’t well-organized in their day-to-day life. These issues are as simple to fix as they are common; most of the time, you only need to make a slight change in how you accomplish or go about completing certain tasks in order to squeeze more productivity in the time that you use.

Every person responds differently to the many time-management solutions that exist. If you aren’t sure how to go about using your time more effectively, consider applying some of the following tips that will help you gain a greater understanding of what does and doesn’t work for you.

Consider these tips:

  1. Plan out your day
  2. Delegate to team members
  3. Break down larger tasks

Marketing

The best kind of marketing is free marketing, right? After all, marketing expenses can definitely pile up. The number one marketing tool I always suggest is social media. The reason for that is that it builds your brand credibility and visibility with minimal effort. We schedule our social posts once a week for two weeks out using a service called Hootsuite, which allows us to stay on top of it.

The number one tip I have if you decide to go the paid marketing route is to test and measure. Test how much money and time you put into it and how much of an ROI you get. Down the line, this allows you to stop putting your hands in all these different marketing efforts and focus on the areas you know will be worth the investment.

Loneliness

The feeling of isolation can be prevalent in the busy, business owner’s life. As we get caught up in the day-to-day, we lock ourselves in our office to deal with it. Even if we have team members that surround us, they can’t fully understand the struggles of being a business owner so it may feel like you’re alone in your struggles.

Well you’re not alone in your struggles. There are thousands of business owners who are experiencing the same thing. Try connecting with them through networking groups and chambers. I participate in a local BNI group in my area and have gained valuable connections and friendships from this group.

Business training can be another way to bring yourself out of your business while networking and learning at the same time. For example, our monthly 6 Steps seminar brings out business owners from all different industries and puts them in the same room where they can converse and ultimately learn that they’re not the only ones in their position.

If you’re in the Indiana area I highly suggest you check it out. We host two per month that are open to all business owners. You can learn more here

Hope to see you there!