Before a customer takes the chance to purchase your product or service, they are going to have reservations. They will most likely inspect your website, search your business on Google, and look into your social presence. This is where testimonies come in. Having testimonies on your website or on your Google for Business page adds credibility that will push potential customers through the initial hesitations of purchasing from you.
Seeing other people talk positively about your product or service enhances the perception that others will have about your business. They see you as more credible and reliable. Especially if you can gather a wide portfolio of reviews that can expunge any doubt they may have.
Forbes has a great article about seven overlooked benefits of client testimonies. Here’s our take:
Just ask! Reach out to past customers via email, postal mail, phone call and ask them to write a testimony. They can either submit it on your Google page or submit it to you to put on your website. TBC ActionCOACH sends an email regularly to clients asking them to leave a review.
You can also use outside services such as Net Promoter to gather testimonials and feedback about your company. We also use this method and have found that it provides very valuable information about client perception of our company. We are proud to say that we earned a score of 88, which is “World class levels of client advocacy”! We beat out companies like Apple Music, USAA, Ritz Calton, and Airbnb.
Additionally, we found that 97% of our clients would refer us to a friend, 93% are satisfied with our business solutions, and 92% say we are worth the investment.
This is great stuff we found, and we are so grateful to our clients for giving us their honest feedback. We will now use this to improve our services and to serve as a resource for those considering our services.
If you’d like to learn more about the best solutions for gathering and leveraging client testimonies, reach out to us today to talk to our business coaches.
I am a certified Business Coach, providing business help, business advice, business coaching and mentoring services to successful and emerging business owners. I have a passion for helping businesses like yours grow and become profitable, so you, the business owner can enjoy the lifestyle you deserve.
As your Business Coach and advisor, I will help you deliver the results you desire using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide for over more than two decades. I will hold you accountable for your results and just like a sports coach, push you to perform at optimal levels. Let's schedule a complimentary Business Coaching session to get started.