November 17, 2023

Episode #105: Andrew Aebersold – Mediaura

Aebersold acknowledges that growing a business from nothing without financial backing is tough work, and the journey is never a straight line. There is always an opportunity to learn something new, be reminded of something you already know but forgot, and to reset quarterly. Learn more here https://mediaura.com/?utm_campaign=gmb

In honor of the fellow business owners in your life that had an impact on youbecoming the person you are today, let’s celebrate them. Click this link to apply to be on our podcast to recognize those people: https://www.BeMADTogether.com

Transcript

you’re listening to the self-made is a myth make a difference together show with your host coach Tim campsa where we

talk with successful business owners to hear the stories of their Journeys in building their successful businesses and

more importantly we recognize the folks who help them Excel because we know that

achieving business success is not something we can do on our

[Music] own hello everyone this is coach Tim Campell and I’m excited to have a fellow

business owner from Indiana with us today my guest is a musician who took

17-year break but just started producing and releasing again last year so we’re GNA get to hear a little bit about that

in his downtime he loves to write music travel and play soccer and he’s most proud of winning uh a number of awards

but the one that is especially uh meaningful to him is the Better Business Bureau torch award for business ethics

we’ll have uh we have them tell us about that as well it is my pleasure to welcome Andrew to the show today hello

Andrew hey Tim I’m glad to be here thanks for having me on the show Absolutely well hey let’s start off by

having you introduce yourself uh tell us your uh your first and last name and a little bit of your personal story like

where you were born and live and your family and and all that fun stuff yeah

so I’m Andrew abersold was born and raised in Southern Indiana specifically New Albany Indiana um for those of you

not as familiar with the southern part of the state we’re right across the river from Louisville Kentucky so we get to have the pleasure of being um kind of

Caught In Between Two Worlds we like to think of ourselves here as The Sunny Side of Louisville but um most of our

Carmer in this area is is Louisville Centric if you will so um yeah I started

Meteora about 20 years ago it’s a little over 20 years now when I met my 2B bride

uh Amy um she kind of gave me the courage and the nudge that most of us as entrepreneurs sometimes need to take

that first leap and it’s been a wild ride for these uh past 20 years you know you’ve uh first several years was just

growth growth growth growth growth and then as you start to grow I think most of us realize you’ve got scaling issues

and you’ve got structural problems that at some point the solopreneur entrepreneur um hits a brick wall and

you know we did that as a company and we’ve overcome it a few times and now we have new problems um but I think that’s

really relevant to today’s conversation because the journey uh is never ending we’re always learning we’re always

growing um and uh it’s also never a straight line so it’s been a lot of fun

for us but we’ve had fun doing it so Andrew tell us a little bit more about

this uh music career that you put on pause for what sounds like forever yes

so before I started Meteora um right out of high school in the mid90s so I’m kind

of dating myself here a little bit um I started a record label because I was writing music and I could not get any

other record label to release it I guess it wasn’t very good um in retrospect it

probably wasn’t but you know what I was passionate about it and I loved it so I did what um an entrepreneur would do I

started my own business as a record label and manufactured my own CDs through a partner that I acquired or

found rather and started making music and I did that for um all through

college you know the the money that I made from it uh as a record label owner um helped pay for schooling and and it

kind of was enough income um to have fun on if you will but when uh you know I

started to get serious about life as an adult I realized this is not a very good business model the industry was changing

MP3s came along everyone was pirating music um it was already difficult enough

as it was then it got me more difficult so I I kind of pivoted into the marketing side and and started Meteora

and I continued to do that music for a few years but at some point it lost its luster and you know it was just

disappointment when people weren’t really listening to it or it wasn’t well received and I just head down focused on

Meteora fast forward to covid-19 uh there’s a lot of anxiety and

stress that that business owners um experienced during that time you know is the economy going to open up is you’re

losing loved ones there’s so many things going on here and and of course the world we live in now is highly polarized

with political things and so there’s there’s some things we can and can’t say publicly and so these emotions start to

build up and what I realized that starting to write music again for me was a really important release of a lot of

those emotions um yeah you’re kind of laying it all out there for anyone that wants to listen to it and they can kind

of try to interpret meanings or judge you on things um but it it made me feel

healthier as a person and I needed that outlet and I’ve kind of continued with it since and so for the past two years

I’ve been uh working on music a couple of days a week I write all my own music I record it in a home studio I started

singing which was very uh nerve-wracking at first to to try and do but I’ve

really enjoyed it and and I feel like I’m seeing the personal growth there as well not just from last year’s released

to 20 years ago or whatever but this year’s music compared to last year and

and I think that’s from those good healthy habits of a always trying to improve

right that’s awesome so um you also uh I introduced and and said a little bit

about your ethics award so tell us about that yeah um I’m really proud of it

because I think that in our industry there’s a lot of um scenarios where the the customer doesn’t always know exactly

what we’re doing because of the technology involved and and you’re you’re doing some things kind of behind the a curtain like The Wizard of Oz

right and I’ve seen a lot of businesses do that and take advantage of their customers um probably the number one

thing I see that with is search engine optimization something everybody knows that they need but it’s a little bit of

a mystery process and a lot of companies will charge customers a lot of money and not do anything for it so when we had an

opportunity to be acknowledged for that I it made me feel very proud because I’ve always felt like we’re trying to do

things the right way um you know it’s one of those things I learned when I was younger and doing martial arts right

Integrity do the right thing when no one else is looking and it you know I’d like to say it’s easy to do sometimes it’s

actually really hard especially when your back’s against the wall to do the right thing it might cost you a client it might cost you Revenue but it lets

you sleep better at night and feel better about yourself as a person um so for me that was something that was

really um important and and even if you can’t use that award to like really

advertise and promote yourself like you can’t throw it out it there’s rules you can talk about it um but that’s one that

that meant something to me if that makes sense yeah congratulations that’s awesome so Andrew Let’s uh shift gears a

little bit um is there a funny story that your family likes to tell about you that you’d be willing to share with us

today oh there’s probably uh dozens of funny stories um I was just telling this

one the other day because we were talking about mental health and ADHD and how that impacts people um full

disclosure I have ADHD and I just deal with it as an adult trying to manage a business and also being forgetful and

sometimes having too much energy uh as a child uh we didn’t really know what some

of that stuff was we’re not as open about it you know in the early 80s as we are today uh they just thought I had

tooo much energy so they would literally send me outside and I would run laps around our family

house sometimes five times sometimes 25 times until I got tired because apparently I was driving everyone nuts

with all this nervous energy that I had so um I was actually telling that story the other day and it made me laugh and

people looked at me like that’s kind of weird I was like I didn’t mind I got the

exercise that’s awesome thank you for sharing yeah no problem so tell us how

did the business come about and at what point did you have the confidence that you could run your own business yeah uh

it’s funny because I think that this is um this is the part that a lot of people forget it’s you know I said earlier when

when we met and we made the decision and I needed the nudge Etc that is true but

it’s never like a light switch for me from what I’ve seen with any of my businesses that I’ve started and there

have been probably five or six um it’s something that I started doing freelancing and Consulting with while I

was running that record label I was building websites for people I was helping them with graphic design and marketing things right and as people

started to see that they’re like oh more people started referring people to me and I got a job um as a as a contract

worker that was almost like a full-time gig but it was truly just contract and I started running that through my other

corporation which was the record label and there was an inflection point of like okay where a fork in the road if

you will uh with that larger entity I’m like guys I’m one person and I can only

do so much for you as one person we need to staff up for this where I thought the

the normal answer from most businesses at that point would have been um let’s hire Andrew

full-time and we’ll build a department to to service this growing demand of digital marketing um and this was around

this was you know 2002 to 2003 in that kind of range right and um that’s what I

thought they would say and they said well we’re still a little nervous because of the dotc bubble bursting two

or three years prior where they had tried that and failed and had to do a yo-yo with downsizing that department uh

why don’t you just hire them and that was a big decision for me to make to go

from one person to hiring people and frankly I didn’t do it immediately I ended up turning to um Freelancers and

Outsourcing because it was a more you know uh cost-effective approach for me in those early days but we did start

building the business at that point if that makes sense yeah and so over the next few years as it grew and grew and

grew then we find fin got our own bricks and mortar we finally got our own you know employees that we started hiring

full-time and um that’s when I sometimes say did my business really start when I

made a decision to do it in 2003 or did it start like in 2007 when I finally got

a building and hired employees there’s a couple years there where it was solopreneur with a bunch of network of

Freelancers and contractors really helping me out and and a lot of hours from me so um I hope that answers that

that’s a great answer I love the transparency there and and uh I think it did start when you first started right

and it was just a different business model and in fact right the the using Freelancers is even more common of a

business model now than it was back then so you were well ahead of the curve yeah and and and so many pros and

cons for that that I could talk about till I’m blew in the face but um yeah you’re right I started doing Freelancers

and offshore development and things like that back in the 90s even before I started uh Meteora because of you know

what I was doing with the record label and web design as a freelancer then Etc so got a lot of experience doing it so

tell us more about Medora um what do you guys do how do you help people how do you make a difference for others yeah um

we started out as a full service kind of digital marketing agency I guess you could say which meant over the 20 years

that we were operating it became a catchall right so think about technology and 2003 we were heavy on building

websites we were doing some video work um we started doing a lot of things with flash which was like the animation that

the web used to feature a lot of um that’s kind of no longer in existence um

which I actually think is better um social media didn’t exist then so when social media came around uh we were

helping businesses figure out how to use that to their advantage Google was obviously um in its infancy when we were

starting but um rapidly growing and started adding uh things like paid

search as a component of their platform that they okay who’s going to buy my ads on there search optimization had been a

thing but nobody really figured out how to do it the right way there was a lot of bad stuff mobile apps didn’t exist right so I could go on and on here yeah

um you know Tik Tok wasn’t a thing AI wasn’t really a thing so as this industry progressed we kept adding okay

we can do that yes we can do that we can do that and we got to the point where traditional business wisdom says you

can’t be everything to everyone and we’ve really committed to that this year

so the stuff that we’re doing now is is in the middle of a pivot we’re really starting to focus on our lead generation

capabilities helping businesses acquire their customers using all of this technology using all of the automation

using some of the newer AI tools um to be more effective at at growing their

business and that’s become our new focus and you know with that you still have to have a website you’re going to need

landing pages so there’s still some build component to we’re starting to kind of sunset some things like building

custom mobile apps it just doesn’t really fit with the structure of our business today and that’s been a really

kind of enlightening and and key moment for us to finally realize that fantastic

so for everyone listening uh make sure to check out the company in the link in the description and and go visit them on

LinkedIn and uh tell Andrew that you enjoyed his interview yes please do I’d love to hear from you and if you need

any help with lead generation give me a call Andrew share a story where someone

pushed you or inspired you that you could do it even though maybe you didn’t think that you could and the impact that

that person had on you oh my goodness um so a mentor of mine was uh a

martial arts instructor he was the Sensei if you will of a class and I did martial arts

for at least 10 years I can’t remember if it’s like 17 years like it’s a long time right and and it changed a lot it

was Taekwondo karate you know jiujitsu taichi like it just we just

kept evolving so I learned a lot of different things and it went from sport to more of like a health focused by the

end of it all and I was really struggling this probably 10 years ago maybe maybe 11 years ago as a as an as a

business owner that had been working with a long-term client that relationship had evolved from you know

in the beginning days where I’m doing anything and everything to help my business grow and I might be crawling

around on a floor and unplugging a printer and helping somebody with an IT thing to now I’m An established business

I have employees there’s a there’s a different level there kind of like with

family right family’s going to treat you the same way whether you’re 50 years old or 10 years old because you’re you’re

you knowing each other for so long and I was struggling with that like how do I control some type of respect or have the

you know I guess the relationship to change and he he coached me through that

um you know the the the simple version is sometimes you just gotta you know know where to stand your ground and have

boundaries and establish these things and and you also got to know when to throw your hands up and be like yeah screw this I’m out right there’s like a

there’s a range there and it was really challenging for me to do that because I

had this mindset that I had to just do anything and everything to to make money because if you don’t do that then

you you go out of business right and there was an inflection point for me with with that mindset to shift and I

was able to do it successfully with most of the relationships not all and the

ones that that it couldn’t work with you know it became a strategic decision to kind of separate yourself so that you

can start to have some boundaries as a business owner in a professional way um and not still be treated as the the

person who’s gonna you know it be at their backck and call and unplug and replug their router for them type of a

thing so yes that was a hard one to to learn and it’s the right thing said at

the right time for me I think fantastic and uh you said that he was your uh your

instructor your Sensei that’s right yeah fantastic awesome Andrew what’s the

biggest learning that you’ve had as a business owner well um it’s not easy it’s

probably the biggest thing it’s just not easy um an employee will often think that the

business owners especially for successful businesses or oh they make so much money you know they oh that’s this

they never really understand um the challenges that we all go through to

grow a business they don’t understand the risks that we’re taking um the things that we have to do to make that

business successful and that the job doesn’t typically end when the clock you

know you punch out for the day right yeah and it’s it’s hard work and um I

found in in the 20 years of doing it that even when I think I’ve got things

you know really dialed in and I can kind of take my focus off and relax a little bit maybe I didn’t have it as dialed in

as I thought maybe I wasn’t working on the business as much as I should have been and and so I back out of working in the business but I didn’t replace that

time with working on the business as we like to say so I I I think that just the the simple answer it’s hard work um yeah

and if you’re disciplined and stay on top of it and pursue it um you know

today the same way you did 20 years ago when you first started it type of a thing you will be successful um but you

have to want to do it and you have to know that the cost is it’s it’s more more work than maybe just having a job

yeah right yeah in fact I there’s a reason that most people are employees because running a business is a lot

harder than an employee we actually talk a lot about the fact that

you know the only reason we should go into business for oursel is if we’re our longer term goal is to sell it because

it’s so much easier to be an employee than it is to be a business owner and you know there’s there’s a number of

best practices on how to run a great business but that takes time and effort and and focus like you said working on

the business to be able to implement those best practices they don’t they don’t just happen overnight oh no and and I think it’s

pretty interesting that you might think you know something okay you read a book

or you you work with a coach and okay I think I got it and then you think you’re implementing it but you don’t really

know until you’ve done it and then measured it to see if it worked because

you know one of the things that we all talk about is right people right seat and that’s one of the hardest things

I’ve ever had to deal with as a business owner and I would love to say that once I OD the concept of it after reading the

book for the first time um I think it was good to great is that the the first one that the right people right seat on

the bus um I I’d like to think oh I nailed it I got it no I’ve done that

exercise at least five times over 20 years and I’m doing it again right now

as a business owner because you know we’re pivoting with some of our services and stuff too so there’s a a variable

and those variables we don’t factor into it so we might think oh I know how to do that I got it you know I’ve got I’m

doing disc I’m doing predictive index whatever flavor you want to use Myers Briggs you name it oh I’m I’m putting

all these measurements in place I’m hiring correctly Etc you may have gotten closer you may

have gotten it right but it might change in a year right and so that that for me is the yes the FR because if you’re

doing a computer program you can program it one time and it’s probably going to continue to do that routine over and

over and over again right until the op operating system is obsolete or something but you can try people aren’t

like that no and even I mean I’ve I’ve had failures with hiring too and I teach

I teach the best practices and I I interviewed them and my coach interviewed them and still they didn’t

turn out so there’s also just the human factor right that’s right that’s absolutely right and all those variables

we don’t think about because you’ll measure the person and where they are but their life is changing they have external influences your business is

probably changing your clients are changing um it’s a constant it’s a it’s

a constant process I guess it is the and not just with employees but the entire

business because everything is about getting a little bit better and

fine-tuning year over year over year because if we don’t keep evolving then

we’re going to fall behind because our competitors are going to keep evolving so what might have been great last year

is only okay this year and so we’ve got to keep right raising the bar and improving all aspects of the business

which means your point right we’ve got to continue to find ways to get out of

the daytoday and focus more on the business so that we can continue to to improve those different areas of the

business and I think to to build on that it’s um knowing where your strengths are

too right and knowing what you should be doing with your time and what you should be um delegating or offloading to a

trusted partner or whatever um you know one of the things that we do exceptionally well is is lead generation

for clients um it’s not too different from what Brad sugar says in the you know buying leads basically that’s

that’s been our model for the past you know five to 10 years out of this this long journey and there are customers

that can you know they’ll go on and try to self-service that and they’ll spend a bunch of time inside of a Google ads

dashboard or they’ll play around with a marketing funnel and try to do some drip campaigns and they might fumble their

way through it but they’re probably not experts at it they’re probably wasting money doing it and they’re also wasting

their time because their expertise is a different area they should be perfecting those skills and and polishing that and

and finding somebody that can do that component for them that that they can rely on um to achieve the results they

need so that’s something that we’re actually um doing right now as a company

so we do some B2B marketing for certain sectors very well we really excel at b2c

Marketing in other sectors where we’ve struggled in 20 years is B to be for a marketing agency and you think that’s

funny should you your own marketing well it might be one of those cases where the forest for the trees right we’re maybe

too close to it so we’re actually partnering with another firm to help us do some B2B Marketing in our sector yeah

um because we realized where we have strengths and weaknesses and so that was a that was a tough pill to swallow right we’re a marketing agency why can’t we do

this right we can spend a lot of time trying to do it and then realize at the end of the day we’re probably not going

to Market marketing a agencies for anybody else they’re our competitors yeah duh so you know put your money

where your mouth is and we did it that’s awesome I love that because it’s also kind of reinforces the whole cobbler

shoes idea right of you know the last thing we want to do is what we what we

Bill other people and do it for ourselves right right the mechanics car that never runs right

yeah we know that business success doesn’t happen in isolation Andrew so tell us about

um one of your biggest challenges during the years and maybe a fellow business owner who came alongside you and helped

you through that wow

um that’s actually a tough question I’m gonna take a second to

think about this and you can edit this out there was a point in time where we

were growing as a business and we were hovering just under million dollar in annual

sales and we were stuck there for what I would say is a good three years right so

we we had this you know early days of Andrew uh running the shop with um my

wife helping as well you know you starting this is in 20 you’re 30 40 50 $60,000 a year 80 oh and then you’re 120

oh then you’re 300 then you’re 500 and and you’re kind of seeing this growth yeah and you’re like oh this is rock and

roll right and then we hit our ceiling at a million and we’re at 920,000 or

something I’m like why can’t we and I started to feel like there was a conspiracy like is

there you know and I think this is around the same time where we we weren’t really getting any recognition for what

we were doing um we were kind of like the the company behind the company nobody knew that we were doing all this

work there are other people that were maybe taking credit for it and I had some conversations with a couple of

different people um one of was my best friend today and and we he’s actually been a corporate attorney of ours for

years and I was having this conversation with him he’s like no you’re you’re looking at it the wrong way you know you

have to kind of change your mindset and I started talking to some other people that were in business and they shared

similar stories um I think what was wrong for me at that point was that I

was thinking of ourselves as the small company that we were not really thinking

about the company we needed to be yeah and so I needed to change my mindset a

little bit to level up if you will and we did that and successfully started

hitting $2 million a year and then guess what a couple years into that we’re hitting again we need to change our

mindset yes and so for us I mean this is probably different for different businesses based on what you do your

headcount that the challenges that you run across for us what I’ve noticed is as a service-based business and yeah we

have some SAS model things in there we um had those challenges almost at a

million dollar increments yeah and it’s the scalability became the issue so I feel like if I didn’t have some people

around me kind of giving me perspective on that that no there’s not a conspiracy

there’s not like a good old boys club that you’re not a member of you’re just you’re just looking at it the wrong way

yeah I might have still been there you know bouncing off this subm million dollar ceiling that’s awesome 20 years

into it that would be frustrating right because if your goal is to grow a business so you can sell it and retire

at some point or have passive income you got to have it over a millon you know you got to get it up there right those

are rookie numbers pump those numbers up so what’s your friend’s name jedy j

awesome oh now he’s gonna know I said he’s my friend we

can’t yeah it’s it’s great advice because you’re right our we our business

can only grow to the level that we believe and so if we only believe if we

don’t believe that we’re a million dollar company we’ll never hit him million dollar or two million or whatever those thresholds are right and

there’s a lot of work that has to go into you know changing and adapting that mindset and that belief system so that

we can continue to grow there’s also the you know the whole principle of we can’t grow beyond our capacity either unless

we change our capacity and and the way that we look at the the infrastructure

of our business so I’m I’m glad to hear that you had some folks in your corner when you needed

them yeah and and I think that the growth is a mindset um and it’s not an easy one right it’s easy for a lot of

business owners and entrepreneurs to achieve some level of of success and

then coast and they’ve got a lifestyle business and they’re comfortable there um and with the way things are changing

in our world today I feel like that’s a dangerous place to be um but so is growth growth is risky right if you if

you grow too fast you could go out of business quicker than if you don’t grow at all right and so um trying to to I

think have the right approach to um understanding The Continuous Improvement required with growth and continuing to

set the bar higher balanced with the acknowledgment of your success the

celebration of your wins um that was something that action coach actually taught me years ago is that you know

we’re going to be nitpicking on all these things we’re doing wrong and trying to improve them we’re setting our you know quarterly goals Etc um but we

have to take a minute and reflect on how far we we’ve grown yes and what I’ve

realized is is that a lot of that growth can’t be measured in in dollars and cents right there’s a different metric

involved to measure that and and being able to celebrate those wins um along the way is key absolutely indeed yeah

because it we’re all self-critical right so it’s just natural to always look at uh things that didn’t go well versus

taking the time to to list out and celebrate the things that are going well Andrew if I asked you to pick three

people in your business owner Journey that you’re most grateful for them being there to help with your business’s

growth who are those three people and how they help you um I’d

say the first one would probably be my father um and that might seem like a cop

OD answer to some people but the reality is is that my my father was a business owner as well and um he was uh he kind

of I don’t think inherited is the right word he acquired a family business from his dad

um that was started by his grandfather so it started in 1908 and I saw him grow

it from when I was a child as a very small kind of local uh flower shop to um

a booming business um uh that really you know expanded it beyond that to to a

leader in the the marketplace here um locally and with that came a change in

the quality of life so I saw firsthand the the rewards the benefits but also the amount work it took to get there

yeah and so that was the early days of kind of shaping my entrepreneurial Spirit of just understanding business

and what it takes there was never an illusion to me that it’s gonna be for that reason um the second one is a

gentleman by the name of Rick Duffy and Rick was the COO at creative Alliance

which was my largest client when we started out this was the client that said um why don’t you hire the people

instead yeah and that relationship ship evolved over the years but there were two key components of it one um it

taught me how to be a better business person in the larger context negotiating

bigger deals understanding where the value was for clients so that I could structure my business correctly you know

getting into the nitty-gritty of not just contract negotiations but also in presentations and research and

approaching things with a more analytical mind which was um very helpful um and sometimes we were um you

know we’re Frenemies like if if he’s my client and I’m his vendor one day if we’re doing a negotiation he’s a very

shrewd negotiator I might be um on the other side of it you know I might be

getting yelled at one day like what are you doing you screwed this up whatever it is right so there was some tough love there um and you know he he did what was

best for their business over the time and I tried to do what was best for mine and it was a a chess match I think with

a lot of respect and so I felt like that taught me a lot um because I was I would

say pretty naive when it came to being a business um person with contracts and I

was a little maybe a little too trusting sometimes and so that that helped me a lot there as well and then I think I’ll

go ahead and give a nod um to the action coach that I worked with um three or four years ago for about three or four

years um Tim Jones also a Tim he’s in the Kentucky market so a little bit uh

south of you um I would say that we had a gr good relationship that came at a

very important time because I was working with a coach that was um

allocated to me by Google as part of their elevator program and that coach

was out of Canada and unfortunately in the middle of our relationship after a

key decision was made he had a freak Health accident and passed away oh it

was I mean sad news I don’t want to bum everybody out um I he missed an appointment I didn’t know what happened and his wife wife reached out you know

two weeks later and said I’m really sorry this is what happened and yeah I mean just it breaks your heart right it’s like oh my god um and so I needed

somebody and a mutual um business acquaintance introduced us and it was

different than what I was expecting or used to but it taught me the importance

of processes um it taught me the importance of kind of the quarterly refresh the annual planning sessions

um it helped me become a better business person it’s where I was first exposed to

you know we were using dis profiles it’s where I got serious for the first time about right people right seat um and I

think the most important thing was that when covid happened it was nice to know I had a coach in my corner yeah that

could be there to help stabilize me not just as a business but also mentally because that was really challenging for

us um we evolved our relationship so that now we’re I want to say peers but

we we’re getting lunch tomorrow like we still stay in touch we still work with each other it’s a healthy relationship

and I’m forever grateful for it so um and that’s not just a Cheesy plug for you and action coach but I told you when

we talked first I was like I’ve been through this and I see the value of it and it’s it’s huge so I don’t know if we

would have legitimately weathered the storm that was covid as a business if I didn’t have that um opportunity to have

a coach by myself it’s awesome I love I love that uh so I did the same I had a coach through it as

well and I was just starting my business so had no idea what which way was up so

yeah having somebody to be able to talk to on a weekly or bi-weekly basis can make all the difference Andrew as you

think about the next three to five years what’s the biggest challenge that you see that you’re going to face in

reaching your goals and who are the types of people you’re going to need to overcome that yeah

this this is the number one thought right now for us and probably for many business owners because the world is

changing um specifically for us with artificial intelligence and you know AI

is um more than a buzzword like I look at the cloud technology and the advancements that it had and it was just

you know repackaging uh the way we look at servers um on premise versus in the

cloud that the AI stuff has been thrown around for years and years and years but it was it was really algorithms and

machine learning now they have something that’s that’s real and um it’s going to

change everything we do in the entire world for me um that involves a lot of

the services that we offer right so if AI can program a website faster than my

programmer can right at some point nobody wants to hire Meteora to build them that website they want to push a

button to the AI to do it for them right and if AI can build their ad campaigns

and make a video and push that out to Google without a fee for for paying me

to do it they’re going to do that and so what we’re trying to actively figure out

is a we know there’s going to be um a gap and a learning curve you have early

adopters that are going to do that and you’re G have people that are going to be lagging behind because they’re slow to adopt the technology so there’s a

period of time we have to continue to do what we’re doing but if we don’t personally evolve um how we’re

approaching this we will be obsolete right we will be like the Yellow Pages so for me and and this may not even be

five years this may be one year this may be two years this may be six months we’re not really sure yet how quickly it’s moving uh we have to find ways to

add value and we know that we have expertise in a lot of areas we know how the the connectivity um works with

chaining these systems together and so that’s one of the reasons we’re pivoting from building stuff from scratch custom

Dev to a lot of the automation piece because just because you can push a

button and make all that happen there’s probably four or five other buttons you’ve got to push and then you got to make these things talk and they need

somebody to help figure that out and so that’s one of the areas where we’re we’re exploring and starting to do more

with um to add that value and in terms of the Personnel I’m probably not going to need

as many um you know workers to build things like build a website um or to do

type of programming or even copywriting is becoming kind of you know obsolete what we need more of is is creative

people people that are um not just creative for the sake of being creative but people that understand the

psychology and the the buying habits the personas that can come up with the compelling um campaign to then build all

of our stuff around that makes it work so that’s kind of the the loose um

strategy of what we’re trying to do and and the challenges that we’re facing last question here Jim ran said that we

become the average of the five people we spend the most time with so Andrew as you think about that quote what advice

do you have for business owners who are trying to do it on their own well I think that you know the the

kind of cold and um methodical approach to something like that is oh you just try to start hanging out with other

successful people so you yourself can also be successful um I’ve never really seen that

work I like to have people um that are not afraid of change

that like to grow you know personally that like to explore new ideas um that

are trying to advance themselves but also understand that you know you’ve got

to enjoy the journey too and you’ve got to you know be able to have time to spend the money that you’re earning to

do things that you like to do yeah so we’ve built a a smaller group um of

friends uh partially unintentionally from Co 19 happening where we would

spend time with anybody and everybody but when that shutdown occurred we noticed just we started making time only

for the people we really wanted to spend time with and that doesn’t mean the other people aren’t important or they’re

not part of our Lives um we maintain you know connectivity with them at certain events or on social media but when it

comes time to like who you want to spend the precious time that you have with that’s a small group of friends and I

feel like we’ve cultivated um a relationship with this group that that we kind of have similar ideals and goals

and work life balance um that’s been fruitful for us and we’re not going to

spend all our time talking about work with each other absolutely not but it’s the other stuff that goes around it that

I think makes that more manageable I don’t think if we have that group of friends that we spend that time with um

we would you know feel balanced in life that’s fantastic I love that you’ve mentioned it a few times but the whole

concept of of balance and and celebrating and and making sure that

it’s not all about work and um you know the the popular phrase is you know work

to live instead of live to work and it sounds like you’re you’re finding your way through that and and this group of

people is helping to almost keep yourselves accountable to to that concept so I I thank you for sharing

that that’s amazing that that you’ve been able to find that that network of people to to be able to share life with

absolutely and it’s I guess I’m very lucky in that sense right you you’ve got to have people that don’t want to Anchor you down in the wrong way you want

people to Anchor you in the reality of what you’re doing to understand that you need to pause and appreciate the the

smaller moments of life that that make it worthwhile Andrew it sounds like you’ve been blessed with some incredible

people who have helped you along your journey if they were all here on the show today what would you want to say to

them thank you I appreciate it it uh I know I’ve not always been easy uh to

work with and this is true whether it’s my dad or Rick or Tim you know what I mean like I I’m not an angel and and and

I’ve had my own share of problems but um the experiences that that we’ve been

able to achieve and and have together have been very meaningful to me and I appreciate it fantastic Andrew it’s been

a pleasure speaking with you today thank you so much for being on the show absolutely thank you so much for having me

Tom thanks for listen listening to the self-made is a myth show with your host coach Tim csaw please help spread this

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