Are you proactively collecting reviews from your clients? If not, now is the time to start so that you can see serious growth in your business. In this article we will discuss:

  • Two ways to leverage reviews
  • Sales Materials to Gather Testimonials

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How do you grow your business quickly with minimal time and money? This is a question that keeps every business owner scratching their head. As an answer to the question, we focus on amping up our sales to get as many as we can in the pipeline. Or we invest more into our marketing to increase our exposure.

Well, what if I told you that one easy strategy is not in what you do, but who you know.

Customer reviews, or testimonials as we call them, are a great way to add credibility to your business.

This credibility will go a long way in gathering more sales in your business while decreasing your marketing costs.

The reasoning for this is that when making purchasing decisions, people want to hear from other people about how good your product or service is. For 9 out of 10 consumers, an online review is as important as a personal recommendation. And businesses with high ratings can expect customers to buy more from them.

In this video, I list two ways that you can gather more reviews for your company.

Once you’ve gathered your reviews, you can then move forward with leveraging your reviews, which we will list two ways you can do that in the article below.

How to Leverage Customer Reviews

Video Testimonials

Using the ways that we listed in the video, you can reach out to customers to shoot a video talking about their experience.  Ideally, you want to reach out to customers with whom you’ve built a relationship and know fairly well. These are people who you know will speak very highly of your business.

What we’ve done this past year is we’ve reached out to clients via email to ask for a testimonial. Once they agree, we schedule a time for a ZOOM meeting, which I’m sure we’re all very familiar with by now. During the interview, we ask them seven specific questions about their experience with my business.

Once we have recorded and edited the video, we then share this through social media and add it to our website. You can see an example of one here:

Another thing we do is use our monthly events as an opportunity to gather video testimonials about our guests’ experiences. Here’s another example.

If you want to know how we set up and edit our interviews, feel free to reach out to us. We’d love to help get you set up.

Google Reviews

If you are not actively pursuing Google Reviews for your business, you are missing out on a huge. Here are two reasons why:

  1. Google Reviews add credibility to your business. People are more likely to buy from a business with great google reviews
  2. They help with SEO. The more reviews you get on your Google My Business page, the more keywords you will begin to rank for. For example, if someone leaves a review saying: “the quality of (company’s name) work far exceeded my expectations for an auto shop,” when people search “good quality auto shop” your business is more likely to pop up in search results.

For more information on how Google Reviews help businesses, you can read this article here.

To leverage our reviews we take them and create posts for our social media. Of course, people can search for us and find these reviews, but putting it on social media puts it right in front of them. What this does is it provides “social proof”. As we rely on digital marketing tactics like social media, digital ads, and email newsletters, this is another way to convert our audience into customers by enforcing our credibility.

Another thing we do is we take these reviews and add them to our website. This aids in user experience as it puts the reviews in an easy place they can find them. This also helps with our SEO as the same keywords that boost our Google My Business page are then on our website. You can see our testimonials page here.

Systems & Process to Gather Testimonials

We also have a number of materials including scripts and processes that you can use to train your team to get reviews as they are working with customers. If you’re interested in learning more about these sales materials, reach out to us today and we’ll be happy to share best practices.